I recently Put it out there that I wanted to Change Lady Three Designs to Lady Three Alchemy....I feel it rolls off the tongue better.
I got many many replies on this matter and they were ALL unfavorable.
What I really Hate about my business name was simply the "designs" part. I feel its too common and dull.
With a lot of careful thinking, trying things out and lots of feedback from my friends and family, Ive decided to just be Lady Three. That's all. Its like being Gucci, or Versace....
So. Lady Three it is.
Branding is so important its funny. You need to be consistent and have this whole image surrounding your products. I'm working on it, but i think Ive nailed it. I want to be Vintage Old Classic Hollywood meets modern and Funky. That's who I am, and I am Lady Three......I love the elements of the old vintage and the emotions it exudes.
You don't get that anymore. Technicolor Bedrooms and Soirees and Grand Sets for movies....Nope not anymore man. Don't get me wrong, I love the movies now and how advanced we are but there is something about that old school movie like Gone with the wind, Anything with dancing and music and full on bands! I wish For a week that I could live in that time as a starlet working for RCA or another Hollywood movie company. I want to watch a black and white TV, attend parties with women in cocktail dresses and pearls sipping martinis. I want to play records and dance in the living room.
Ahhh the past...that's what I want my jewelry to make people feel. the excitement and beauty of the past mixed with the boldness and freedom of the Now.
